Qualitative Case Study Research Approach: Empirically Unveiling the Pitfalls

The paper is organised into four main sections. The first section is concerned with the interpretive approach as applied within information systems (IS) research. The second section discusses the case study approach, including data collection and analysis, as applied in many IS studies. The third section presents case study as an IS research design. Finally, the paper addresses the empirical findings (challenges of qualitative, case study research approach) of the study. Qualitative research focuses on human behaviour and the social communities inhabited by human beings. The focus is on increasing the understanding of why things are the way they are socially and why humans behave the way they do. Qualitative research is popular in the social sciences such as psychology, sociology and anthropology. On the other hand quantitative ExEcutIvE Summary